Drug sites flip doctor-patient relationships: 'this is a restaurant-medicine menu'

The sites promise easy and embarrassing access to erectile dysfunction and libido pills. "The drugs on the Internet have been delivered to your door," one of them said recently. - Starting at two dollars a dose.”



- Low sex drive? It may not be necessary, " said another. “Try it today — $99.”



Sites, Roman and her, as well as others now make getting lifestyle drugs for sexual health, hair loss and anxiety almost as easy as ordering dinner online.



On the sites, people self-diagnose and choose the drug they want, then enter personal health and credit card information. The doctor then evaluates their choices without a personal consultation. If approved, the drug arrives in the mail in a few days or weeks.



The sites invert the usual practice of medicine, turning the act of prescribing medicines into a service. Instead of doctors diagnosing and offering treatment, patients asked for medicines, and doctors served mainly as gatekeepers.



Some of these companies operate in a regulatory vacuum that can increase public health risks, according to interviews with doctors, former Federal health regulators, and legal experts. And Federal and state health laws written to provide competent medical care and drug safety are not keeping up with online services, they say.



” It's restaurant menu medicine,"said Arthur L. Kaplan, Professor of medical ethics at new York University Medical school.



After answering questions on the Internet, two New York Times reporter in California have received approval for generic prescriptions of Viagra through Roman and Hims, the website operated by the same startup that owns its website. The third time, the reporter ordered Addie, the libido drug, through her.



The question of whether site verification processes are sufficient is open to interpretation. This year, a doctor in California who prescribed Viagra online through a website called KwikMed.com he refused a medical license after the state medical Board accused him of failing to provide standard medical care such as patient examination and taking vital signs.



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Some startups, such as Kick Health, sell blood pressure pills or other prescription drugs for unapproved purposes, such as soothing symptoms of performance anxiety.



One drug, Addyi, which can cause fainting when taken with alcohol, arrived without the necessary safety warning protocols created by the drug manufacturer.



Like Uber, which claims that it is not a transportation company, even when it connects drivers and passengers, drug sites claim that they are technical platforms rather than health care providers. Sites connect consumers-and often process their payments-with doctors who can prescribe medicines and pharmacies who can send medicines.



To comply with state laws, doctors work for individual companies that serve the sites. Doctors usually pay for each health consultation or by the hour, not for the number of prescriptions issued. The sites generate revenue for themselves by charging a service or processing fee to consumers, doctors, or both.



KIK, Roman and his friend said that they followed the laws and did not influence doctors ' decisions about the appointment.



Zachariah Reitano, CEO of Ro, owner of Roman, said his site encourages people to take care of their health, who otherwise wouldn't have done so.



“It provides more convenient, quality, more affordable care for certain conditions and saves people a lot of time and energy,” Mr. Reitano said.



Justin Yip, CEO of Kick, said his company is “trying to be careful and cautious” about compliance with health laws. He added that Federal marketing restrictions on drug manufacturers do not apply to his company.



Federal drug marketing regulations apply to manufacturers, distributors, packers and their representatives. Whether consumer drug sites fall into any of these categories is an open question. And there is no Federal or state Agency responsible for overseeing online prescription drug services.





"Where are the regulators in this? Neil Epperson, an expert on women's behavioral health at the University of Colorado Medical school. “How can this be normal?”



Prescribing Algorithms

A new wave of sites that sell drugs directly to consumers began to appear a few years ago, promising to optimize medical care with the help of software.



Some got cravings with cheeky TV ads, billboards, and social media with sexy images like cacti. They use slippery packing, wrapping doses of viagra in an envelope the size of a condom or by sending chocolates along with birth control pills.



The premises are so attractive to investors that Hims and Ro raised almost $100 million each. They also engaged experts for consultations, including Dr. Jocelyn elders, a former General surgeon who is a medical consultant to Ro, and specialists in men's health in leading hospitals.



Dr. elders said she signed a contract to advise ro To promote accurate information about sexual health.



Nurx, a San Francisco-based startup that sells contraceptives for women, has raised over $ 41 million. Keeps, a hair loss treatment site for men, is based in new York city and has raised nearly $ 23 million.



“We believe this is a radically new way of helping — by changing unstructured interactions to structured care, by shifting work from PhDs to algorithms where possible,” wrote Andy Weisman, managing partner at Union Square Ventures, in a blog post in 2016 after his firm conducted an investment round at Nurx.



Limited Interaction With The Doctor

For people who are nervous before public appearances, there is Kick, a San Francisco-based startup that operates in 12 States. The site offers consumers a blood pressure drug, propranolol, to soothe heart palpitations and handshakes.



the ut Home page of the site did not disclose that the drug was not approved by the Federal government to treat anxiety. In fact, it suggested the opposite: “the FDA approved recipes designed for you,” the homepage says.



Following requests from the reporter, the site added a suggestion to the drug information page, noting that the appointment of propranolol for concern was “off the label”-or not approved by the Federal government.



Management on control over foodstuff and medicines, as a rule, forbids pharmaceutical companies to sell drugs to unauthorized use because they have not passed Federal inspection for safety and efficiency. Over the past decade, Pfizer and Johnson & Johnson have paid fines of over $ 2 billion to settle government charges of illegal marketing of unauthorized drug use.



Doctors are allowed to practice medicine at their discretion, including prescribing medicines for unauthorized use. Mr. IP KIK noted that doctors regularly prescribe propranolol to treat anxiety.



But state and professional ethical standards generally require that doctors establish relationships with new patients and examine them before prescribing a drug. Interaction with doctors through the sites can be very limited.



After reporting to him and charging him, the reporter received a message from the doctor stating that he was a good candidate for erectile dysfunction treatment and asking if he had any questions. The reporter had no questions, so he ordered a drug.



A novel of Hims and of kik said that they designed their system to ask the questions that doctors will ask new patients. The companies said the questions have changed based on the person's previous answers, allowing for individualization of diagnoses. Companies use algorithms to identify or weed out people with diseases such as high blood pressure, which can make some recipes inappropriate.



Some States specifically prohibit physicians from relying solely on online questionnaires to prescribe medicines to new patients. Hims, Kick and Roman stated that their processes were interactive and should not be considered as questionnaires.



In Ohio, government regulators said doctors should — at a minimum-communicate with patients in real time, via audio or video, to meet their standards.



But Spence Bailey of Columbus, Ohio, said he never spoke to a doctor on the phone or on video when he ordered hair loss medication from him, communicating only through the site's messaging system.



He said he was happy but cancelled his monthly subscription because it was too expensive.



Hims said it complies with the rules of the state medical Council.



On some sites, it may not be clear who is reviewing consumer health data and prescribing medicines.



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